Beef Production and Animal Care

When animals are used for human benefit,
they should be treated humanely.

Humane treatment is consistent with beef production. Contented, healthy cattle are more productive. Well cared for animals grow faster and produce higher quality beef.

How Beef Cattle Are Raised:
Beef production begins with cow-calf operations that raise calves for the industry. Mating takes place in early summer with peak calving taking place the following spring after the end of harsh weather. On most farms, the entire cow-calf process takes place exclusively outside on open pasture where the cattle graze and calves nurse until they reach a weight of approximately 220 to 270 kilogram.
After weaning, calves are raised on hay-based diets until their weight increases to about 450 kilogram. During this phase, beef producers take care to provide feeding and bedding areas that are sheltered from the elements and keep the animals comfortable and protected.

The only intensive part of conventional beef production takes place at the feedlot where cattle are brought to a finished weight of 500 to 600 kilogram. Beef production on a feedlot begins with a diet made up of hay and forages and progressively moves to about 90 per cent grain. This ensures the marbling and quality that is expected in the beef. Cattle will typically spend 60 to 120 days on a feedlot before they are sent for slaughter and processing.

With the ever changing trends in people's eating habits consumers are educating themselves and are becoming more responsible then ever before in relation to what their family are consuming. Hence, they are looking forward and demanding healthier and safer meat. In view of this, we have embarked upon a program to ensure that we can supply these customers' demands.
Green Feed Beef is produced from cattle that are raised on our farms. This is the consumers guarantee that the animal has been raised on completely chemical free pasture (no pesticides, herbicide or fungicides) using humane management practices to ensure that the animal has been raised as close to the way nature intended as possible.
We are committed to producing a consistent quality product for our customers whether they are a supermarket, restaurant or corner store. Our customers can use our product safe in the knowledge that they can provide a line of Grass feed Beef that meets their customers' requirements.